mailPrimer 1-2-1 : Key Features

mailPrimer 1-2-1 is the ideal solution for anyone who wants to master their interactions with their email recipients because it allows you to:

• Control sender details for each staff member (including name, function, address, phone numbers, signature, even picture) – you already do this for staff business cards, so why wouldn't you do it for company emails?
• Control your corporate identity and brand essence by correctly and systematically applying it on all outbound emails (as you already do with letterhead and business cards).
• Control how you segment your messages with your target audience by automatically applying specific templates aimed at specific audiences (prospect vs. customers template, cross-selling template, first time vs. repeat customer templates, product line templates).
• Control how your brand and offerings enhance communication by automatically including dynamic content pointing to your website; re-enforce messages through customer quotes, explain your positioning through case studies; inform your customers about specific awards you have won, etc...
• Control your internal email usage by receiving reports on who sends what email to whom and when.
• Control the effectiveness of your communication by tracking who has clicked which link, and – if you also use Imprint - continue to track how your recepients interact with your website. Store this information in your database for further communication segmentation using mailPrimer 1-2-many.

"We love priming our emails - it has helped create a consistent look and feel right throughout all our external communications. That's really important for us as Wellington's tourism marketing agency. We have had lots of great feedback from the industry, too, which is pleasing."

Kate Clode, IT Manager
WellingtonNZ.com

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